It is good to have choices. You can make decisions to pick the right option. But the same choices can make things quite difficult in certain times. In this scenario, we are going to talk about the packing tape used in product packaging. There are two options to choose when it comes to choosing the packing tape, i.e. custom packing tape and regular packing tape.
Looking at the advantages both types of tape can offer, it might become confusing for you make a decision. Well, we are here to help you make the right choice.
Custom vs. regular packing tape
If you are in the need of boosting your product’s branding while making sure that the product is secured well for the shipping process, you can certainly pick the option of using custom packing tape. Although you might have to pay extra money to get this custom packing tape, it is going to be beneficial for your brand in a number of ways. One of the benefits is that you can maintain reputation of your brand. It keeps the product safe from another perspective as well. The would-be thieves will not be able to tear the tape to gain access to the items in the box and re-seal the box to make it look like it has not been tempered with.
Regular packing tape, on the other hand, is made to only provide protection to your items during shipping process. But sometimes it all that you need. These regular tapes are far less expensive. And you can maintain a bigger stock of this tape in your packaging warehouse. With the use of this tape, you will not be able to do the branding in the way you do with the custom packing tape. But your packaging may not be in the need to stand out. That’s what you have to make a judgment for.
If you have budget limitations and you know that you are not going to find it profitable getting the custom tape for product packaging, you need to stick with the regular packing tape. This tape is going to do its basic job of protecting your package and it is going to do that in an ideal manner. There are several types of packing tapes you can choose from. Make sure that you have selected the type that is best for safety of your packages.
And if your budget allows you to go for the custom packing tape, you need to go for it. Custom packing tape is same as regular packing tape from the perspective of protection it can provide. However, it provides an added advantage of branding at the cost of a little extra amount of money. This tape can have your business logo and other brand messages printed on it. This way, your customers will see your business from a different angle. If you think that the outer packaging of your product is not doing enough of the branding work, you can invest in custom packing tape.